Eric Rice, Audioblog
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Josh Hallett, Hyku
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Piers Fawkes, PSFK
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Alex Bogusky, CP+B
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Benjamin Palmer, Barbarian Group
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Charles Rosen, Amalgamated
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Paul Woolmington, Naked NY
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Why WOMMA?
We asked a few people about WOMMA and WOMMA events. Here's what they said. (Including quotes from Laurent Flores and Nigel Roth, event sponsors from CRM Metrix.
Welcome to Orlando
Welcome to Orlando Florida, host to WOMMA's WOMBAT conference 2006. George Silverman of Market Navigation shows off one of his tricks and tells us why word-of-mouth marketing is like magic; Andy Sernovitz (WOMMA's CEO) describes the growth of WOMMA and the appeal of the WOM industry.
Paul Rand, Ketchum Communications
Paul Rand of Ketchum has recently launched a new practice called Ketchum Personalized Media which focuses on blogging, podcasting, rss, mobile, etc. Here Paul talks about the new practice, and the changing role of the PR industry.
Mark Kingdon, Organic
Mark Kingdon of Organic talks about what makes for "exceptional experience" with brands, and also about the power of video to connect with audiences. (Organic maintains a very interesting blog called three minds which they use as a platform to experiment with new technologies and methods. Any Organic employee can post.)
Steve Friedman, Weblogs Inc.
Steve Friedman of Weblogs Inc. on the business of blogging and integrating marketing with blogs. Volvo is about to start videoblogging with them...
Bob Garfield, Advertising Age
Bob Garfield, noted ad critic and author, talks about WOMMA as an organization and WOMM as an industry.
Jamie Tedford, Arnold Worldwide
Jamie Tedford of Arnold Worldwide speaks about the challenges of creating content in a new media world, and of the interplay between advertising and WOM.
Laurie Weisberg, Informative
Laurie Weisberg describes Informative's work building customer communities for brands such as LEGO, and how co-creation can result in fabulous products. (Did you see the cover of the Feb. '06 WIRED? All about LEGO...)
Ted Wright, Liquid Intelligence
Ted Wright of Liquid Intelligence on how his company uses the power of WOM storytelling in the beverage industry, and how WOM synchs up with advertising.
Pete Blackshaw, Intelliseek
WOMMA co-founder Pete Blackshaw of Intelliseek coined the term consumer-generated media, or CGM. Here he describes CGM2 (multi-media) and the impact it is having on advertising and marketing.
Douglas Atkin, The Culting of Brands
Douglas Atkin of merkley + partners describes some of the research in his book The Culting of Brands, and how his client BMW Motorcycles is heading in a new direction.
David Fletcher, MediaLab UK
David Fletcher of MediaLab UK talks about WOM as a media vehicle and the psychology of online behavior and empowered consumers.
John Moore, Brand Autopsy
John Moore of Brand Autopsy discusses WOMBAT keynote speaker Don Pepper's book Return on Customer and how how his own experience behind the counter as a barista at Starbucks influences his thinking about new marketing programs.
Steve Rubel, Micropersuasion
Steve Rubel of Micropersuasion discusses Cooper Katz's blogging efforts, notably Vespaway.com
Welcome to the coBRANDiT interview vlog, wherein we talk to key players about marketing and advertising issues. For more information about coBRANDiT click here or subscribe to our feed:
Interviews so denoted were shot at the Future Marketing Summit, NYC February 2006. Thank you to Alex West of the Future Marketing Summit series and Piers Fawkes of PSFK for inviting us.
Other interviews were conducted at the Word-of-Mouth Marketing Association's Word-of-Mouth Basic Training Conference in Orlando Florida, January 2006.
coBRANDiT attended the conference as official videobloggers; we would like to thank WOMMA for it's help and support in the coordination and production of this series.
To visit the WOMMA site, click here.
Most especially we'd like to thank all our interviewees for their time, insight, and candid conversation.
-- Owen & Jesse