coBRANDiT produces commercial videoblog, vodcast, and VOD content with the underlying belief that real people are the best communicators of the brand experience.
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coBRANDiT produces commercial videoblog, vodcast, and VOD content with the underlying belief that real people are the best communicators of the brand experience. |
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Founded in 2002, we are a boutique agency that specializes in the creation, production and placement of on-demand video. Our work combines the fields of ethnographic market research, advertising, videoblogging, and word-of-mouth marketing--the result is compelling, integrated, and measurable content about your brand, your customers, and the life they lead together. Shot in a documentary style, our videos address the new needs of brand communication.
Typical subjects include:
-customer interviews
-brand events/sponsorships
-market research studies
-user group investigations
-lifestyle reports
-product introductions
We also include relevant interviews with designers, brand managers and marketing personnel.
Our work is predicated on the belief that 1) Consumers are interested in seeing their peers interact with the brand or product in real life environments and situations, 2) Consumers are interested in behind-the-scenes information relating to brands and activities they care about, and 3) Consumers want to participate in the creation and marketing of great products and brands.
coBRANDiT charges a retainer which includes coordinated monthly shoots and regular video uploads to your site. If you need help setting up and hosting a videoblog or vodcast, or are interested in VOD distribution, we can do that too. We can be hired for a single day shoot or other short-term project; it's easy to get started. coBRANDiT is branded content for new media...the only kind of media there is.