MARKET RESEARCH + DOCUMENTARY ADVERTISING = MEDIA CONTENT
STEP 1: MARKET RESEARCH OBTTV investigates product, speaks with consumers, and identifies trends in key locations.
STEP 2: DOCUMENTARY ADVERTISING Use this information to locate interested customers. Put them in an ad campaign and let them do the talking.
STEP 3: MEDIA CONTENT Engaged, relevant material at a fraction of the cost. Broadcast the results and enjoy the response.
|
At left: parlez-vous PUMA? step 1 research conducted in Paris, London, & NYC. Stay tuned... [more info]
schlitz chopper view |
|---|
OBTTV ©2005 obtainium methodologies LLC
Bob Greenberg, VP-corporate brand marketing for Panasonic, said "the bar has been raised to understand what connects viscerally with consumers" and called for a new level of what he termed "anthropological research" to determine exactly what people are doing and how to give them what they want. "You can't ask them, you have to observe them," he said. "We need to touch consumers in the life they're living." --Ad Age, October 12, 2004 [Is this what he means?]