coBRANDiT

OBTTV.com is now coBRANDiT.com

2006-06-01T16:35:00.000-04:00

The changeover is now complete. (Hopefully we will not lose any of you subscribers in the move.) This vlog will no longer be posted to, please visit us at coBRANDiT. The feed has moved to http://www.cobrandit.com/blog/index.xml THANK YOU!

fashion.psfk CONVERSE

2006-05-23T21:38:00.000-04:00

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Fashion.PSFK tasked us with this investigation: Is Converse an iconic brand? Here are the results.

coBRANDiT RELAUNCH

2006-05-11T14:53:00.000-04:00

We are relaunching coBRANDiT on a new server, and with moveable type. This vlog (OBTTV) will become inactive as we migrate over there, all that's left to do is set up the RSS feeds. CLICK HERE TO GO TO coBRANDiT.com

Portfolio Night Boston

2006-05-11T03:04:00.000-04:00

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An overview of ihaveanidea's Portfolio Night in Boston. Thanks to all who made this happen.

Modernista!

2006-05-11T03:01:00.000-04:00

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Shane Hutton and Tim Vaccarino (mostly Shane) describe the state of the ad industry.

INTERVIEW: Kevin Moehlenkamp

2006-05-11T02:58:00.000-04:00

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Kevin Moehlenkamp, CCO of Hill Holliday, talks about being the first ad agency to go blog with it's homepage.

Portfolio Night

2006-05-05T16:15:00.000-04:00

Last night we attended ihaveanidea's portfolio night in Boston. Portfolio night was held simultaneously in several cities accross the US and Canada, and seeks to bring together advertising professionals and students preparing to enter the field. Students get 15 minutes of face time with at least 3 senior creative directors who review their work and counsel them on the market. In Boston the event was sponsored by Modernista and included big names from that shop as well as from Hill Holliday, Arnold, Mullen, and others.

We were there with our camera documenting the evening and interviewing key players, so prepare for some new video soon. In particular we spoke with Kevin Moehlenkamp, CCO of Hill Holliday about HH's site going to blog format, and had a good session with Shane Hutton and Tim Vaccarino, Creative Directors at Modernista discussing ads in the age of consumer empowerment and what it takes to find new ideas and talent. Stay tuned!

Rolling Stone on Vlogs

2006-04-26T13:00:00.000-04:00

Really just another story about Rocketboom... here it is. Covers selling ads in/on vlogs, rise of new media generally.

Schlitz Revival: Our time has come.

2006-04-24T20:35:00.000-04:00

Last week AdAge wrote a bit about the possibility of a Schlitz revival. Wow. As many of you know, Schlitz is one of our prime motivators here at coBRANDiT. Our first pieces were about Schlitz. It seems that parent company Pabst is ready to start doing something with this classic brand, and we hereby offer our services. What's your Schlitz-uation? (The story in Adage requires a subscription, here's a link to mention in Brandnoise.)

NYT on Auto Marketing circa 2006

2006-04-21T22:34:00.000-04:00

Good story covering the intro of the new Honda Fit and the way it's going to market. Hint: uses a bunch of online video. Now what if some of that video was designed to integrate customer voices? Real urban drivers? etc etc. Integrate w/ WOM programs, events. Get my drift? (Thanks to organic's three minds blog.) Oh, here's the Fit site.

Market Research: PUMA NYC

2006-04-21T11:33:00.001-04:00

Last piece in a three city investigation of the PUMA "GO" sport shoes. Check out the kicks on the DJ...
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CARS: CNG Ford Crown Victoria

2006-04-14T11:58:00.000-04:00

While out scouting locations we stumbled across this sweet ride: A Ford Crown Vic that runs on CNG (Compressed Natural Gas). It's a state-owned police package vehicle driven by Jim Griffin, Acting Director for Mobile Maintenance, Massachusetts Dep't of Conservation and Recreation. Jim spent a few minutes with us talking about his car, the state, and CNG.
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Mini Germany vlog

2006-04-11T11:54:00.000-04:00

Pretty sweet. Mini hired vloggers to drive around E. Germany and put together a series. Fun stuff. Here's the site, here's the lead off video. (thanks to Adverblog)

Interview: Josh Hallett, Hyku

2006-04-08T12:21:00.000-04:00

Josh Hallett of Hyku is a social media consultant whose clients include old media (The Florida Sentinel) and new (Micropersuasion.com). Here he discusses online engagement and the role blogs play. (taped at WOMMA's wombat conference)
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Interview: Eric Rice

2006-03-30T21:52:00.000-05:00

Eric Rice interviewed by Michael Geoghegan of Willnick Productions, captured at the New Communications Forum in Palo Alto earlier this month. Thoughts on the evolution of Podcasting, and why aren't more business there (here) yet?
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Hollywood Reporter on YouTube

2006-03-24T23:43:00.000-05:00

Ok, ok, I know I'm always talking about YouTube. That's 'cuz it's so great. Here's an article of interest to those who share my enthusiasm...covering topics like future plans, competition, viral video, and marketing.

Tooting own Horn: Inc. Magazine, Rob Walker

2006-03-18T03:58:00.000-05:00

OK, this is old news but WTF? It's old enough that many of our fans don't know about it: Rob Walker's story on us in Inc. magazine, August 2004. At the time we operated under the name obtainium.tv... How far we've come.

Market Research: PUMA London

2006-03-18T02:43:00.000-05:00

We did find people in London who liked the new shoes...but these aren't they. Working title for this piece: Negative London. Enjoy.
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Desperate Schlitz-uation

2006-03-11T15:07:00.000-05:00

Klown in the park: concluding episode. Desperate for Schlitz, our hero gets resourceful and applies some old time folklore to the hunt for watery suds.
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MasterCard CGM, sorta...

2006-03-09T13:50:00.000-05:00

MasterCard is inviting consumers to fill in the blanks as part of their newest "priceless" campaign, results to be used in national spots. Not quite the same as letting them make their own ads, but a step in the right direction. Check it out here.

Google Video vs. You Tube

2006-03-09T12:08:00.000-05:00

From Ben McConnell at Customer Evangelists comes this nice comparison of Google Video vs. You Tube, his title being "10 reasons why You Tube is better than Google Video" It all boils down to community and ease of use... See also the Customer Evangelists breakdown of how NBC screwed up the You Tube viral effect of the SNL "Chronic of Narnia" skit. Hello? Flush your free publicity down the tube?

Market Research: PUMA Paris

2006-03-06T10:25:00.000-05:00

We investigated attitudes and responses to a new line of sneakers in PUMA's three main markets: Paris, London, and NYC. Here's the Paris overview. (Working title: Bad Paris)
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Future Marketing Summit: Piers Fawkes

2006-02-27T00:21:00.000-05:00

We attended Alex West's Future Marketing Summit in NY last week, Feb. 23rd. In this interview Piers Fawkes of psfk.com talks about web publishing and plans for his new fashion site.
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For more information on the Future Marketing Summit series, click here.

Future Marketing Summit: Alex Bogusky

2006-02-27T00:16:00.000-05:00

Alex Bogusky of CP+B on what makes brands relevant, and his take on the future.
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Future Marketing Summit: Benjamin Palmer

2006-02-26T23:44:00.000-05:00

Benjamin Palmer of Barbarian Group makes web things such as Subservient Chicken. Here's his take on viral video.
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