OBTTV.com is now coBRANDiT.com

The changeover is now complete. (Hopefully we will not lose any of you subscribers in the move.) This vlog will no longer be posted to, please visit us at coBRANDiT. The feed has moved to http://www.cobrandit.com/blog/index.xml THANK YOU!

fashion.psfk CONVERSE

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Fashion.PSFK tasked us with this investigation: Is Converse an iconic brand? Here are the results.

coBRANDiT RELAUNCH

We are relaunching coBRANDiT on a new server, and with moveable type. This vlog (OBTTV) will become inactive as we migrate over there, all that's left to do is set up the RSS feeds. CLICK HERE TO GO TO coBRANDiT.com

Portfolio Night Boston

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An overview of ihaveanidea's Portfolio Night in Boston. Thanks to all who made this happen.

Modernista!

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Shane Hutton and Tim Vaccarino (mostly Shane) describe the state of the ad industry.

INTERVIEW: Kevin Moehlenkamp

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Kevin Moehlenkamp, CCO of Hill Holliday, talks about being the first ad agency to go blog with it's homepage.

Portfolio Night

Last night we attended ihaveanidea's portfolio night in Boston. Portfolio night was held simultaneously in several cities accross the US and Canada, and seeks to bring together advertising professionals and students preparing to enter the field. Students get 15 minutes of face time with at least 3 senior creative directors who review their work and counsel them on the market. In Boston the event was sponsored by Modernista and included big names from that shop as well as from Hill Holliday, Arnold, Mullen, and others.

We were there with our camera documenting the evening and interviewing key players, so prepare for some new video soon. In particular we spoke with Kevin Moehlenkamp, CCO of Hill Holliday about HH's site going to blog format, and had a good session with Shane Hutton and Tim Vaccarino, Creative Directors at Modernista discussing ads in the age of consumer empowerment and what it takes to find new ideas and talent. Stay tuned!

Rolling Stone on Vlogs

Really just another story about Rocketboom... here it is. Covers selling ads in/on vlogs, rise of new media generally.

Schlitz Revival: Our time has come.

Last week AdAge wrote a bit about the possibility of a Schlitz revival. Wow. As many of you know, Schlitz is one of our prime motivators here at coBRANDiT. Our first pieces were about Schlitz. It seems that parent company Pabst is ready to start doing something with this classic brand, and we hereby offer our services. What's your Schlitz-uation? (The story in Adage requires a subscription, here's a link to mention in Brandnoise.)

NYT on Auto Marketing circa 2006

Good story covering the intro of the new Honda Fit and the way it's going to market. Hint: uses a bunch of online video. Now what if some of that video was designed to integrate customer voices? Real urban drivers? etc etc. Integrate w/ WOM programs, events. Get my drift? (Thanks to organic's three minds blog.) Oh, here's the Fit site.

Market Research: PUMA NYC

Last piece in a three city investigation of the PUMA "GO" sport shoes. Check out the kicks on the DJ...
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CARS: CNG Ford Crown Victoria

While out scouting locations we stumbled across this sweet ride: A Ford Crown Vic that runs on CNG (Compressed Natural Gas). It's a state-owned police package vehicle driven by Jim Griffin, Acting Director for Mobile Maintenance, Massachusetts Dep't of Conservation and Recreation. Jim spent a few minutes with us talking about his car, the state, and CNG.
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Mini Germany vlog

Pretty sweet. Mini hired vloggers to drive around E. Germany and put together a series. Fun stuff. Here's the site, here's the lead off video. (thanks to Adverblog)

Interview: Josh Hallett, Hyku

Josh Hallett of Hyku is a social media consultant whose clients include old media (The Florida Sentinel) and new (Micropersuasion.com). Here he discusses online engagement and the role blogs play. (taped at WOMMA's wombat conference)
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Interview: Eric Rice

Eric Rice interviewed by Michael Geoghegan of Willnick Productions, captured at the New Communications Forum in Palo Alto earlier this month. Thoughts on the evolution of Podcasting, and why aren't more business there (here) yet?
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Hollywood Reporter on YouTube

Ok, ok, I know I'm always talking about YouTube. That's 'cuz it's so great. Here's an article of interest to those who share my enthusiasm...covering topics like future plans, competition, viral video, and marketing.

Tooting own Horn: Inc. Magazine, Rob Walker

OK, this is old news but WTF? It's old enough that many of our fans don't know about it: Rob Walker's story on us in Inc. magazine, August 2004. At the time we operated under the name obtainium.tv... How far we've come.

Market Research: PUMA London

We did find people in London who liked the new shoes...but these aren't they. Working title for this piece: Negative London. Enjoy.
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Desperate Schlitz-uation

Klown in the park: concluding episode. Desperate for Schlitz, our hero gets resourceful and applies some old time folklore to the hunt for watery suds.
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MasterCard CGM, sorta...

MasterCard is inviting consumers to fill in the blanks as part of their newest "priceless" campaign, results to be used in national spots. Not quite the same as letting them make their own ads, but a step in the right direction. Check it out here.

Google Video vs. You Tube

From Ben McConnell at Customer Evangelists comes this nice comparison of Google Video vs. You Tube, his title being "10 reasons why You Tube is better than Google Video" It all boils down to community and ease of use... See also the Customer Evangelists breakdown of how NBC screwed up the You Tube viral effect of the SNL "Chronic of Narnia" skit. Hello? Flush your free publicity down the tube?

Market Research: PUMA Paris

We investigated attitudes and responses to a new line of sneakers in PUMA's three main markets: Paris, London, and NYC. Here's the Paris overview. (Working title: Bad Paris)
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Future Marketing Summit: Piers Fawkes

We attended Alex West's Future Marketing Summit in NY last week, Feb. 23rd. In this interview Piers Fawkes of psfk.com talks about web publishing and plans for his new fashion site.
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For more information on the Future Marketing Summit series, click here.

Future Marketing Summit: Alex Bogusky

Alex Bogusky of CP+B on what makes brands relevant, and his take on the future.
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Future Marketing Summit: Benjamin Palmer

Benjamin Palmer of Barbarian Group makes web things such as Subservient Chicken. Here's his take on viral video.
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Future Marketing Summit: Charles Rosen

Charles Rosen, CEO of Amalgamated on brand communications.
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Future Marketing Summit: Paul Woolmington

Paul Woolmington discusses moving Naked to NY, and what it means to have no vested interests.
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Olympic Schlitz-uation

Olympic coverage you might have missed. Team Schlitzuation 2006.
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What's Your Schlitz-uation?

A clown visits the park. Part 1: The parking lot.
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VLOG 2/8/06: Dentsu-Ho

We were interviewed last fall by Kaede Seville for a story in Dentsu-Ho, the japanese AdAge. Just today we got a copy in the mail, and I have to show it to you. Context! Isn't it fun to see how others see you? Now if only I could read japanese...
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CARS: Lonske 8, The Stereo Sucks

Lonske has his new $180k Bentley, and guess what? The stereo sucks. So we drive over to installers supreme Audio Video Integration (AVI) and meet the owners Ken and Safi. They're lining up some new units from Boston Acoustics that should help matters...stay tuned.
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Handbrake: DVDs to iPod, etc.

Also from psfk comes this link: Handbrake. This app converts DVDs into mp4s (iPod) and/or various other mobile formats. Nice.

Podcast Article, The Guardian

Via psfk comes this Guardian article on podcasting.
"[Podcasting] is all about updating the brand and creating a buzz around content," says the head of the Association of Online Publishers, Alexandra White. "It's part of a general shift in the way people consume content from passive to more on-demand."

Budweiser Launching Vodcast Channel

From MediaPost: A-B will announce it's new direct-to-consumer video web channel with an ad during the super bowl. Content to include ads and other forms of branded entertainment, delivered to subscribers thru RSS. Old media is where you learn about new media...now who's going to produce the content?

VideoBlogging article by S. Garfield & D. Tames

This article in NE Film lays out a nice history and background of the videoblogging scene, with some ideas about where it's all going. Plus, it mentions coBRANDiT. Co-authored by Steve Garfield and David Tames, it's a good reminder to marketers looking at this space that vlogging as a practice has been developed by real people (not businesses) with real dedication and mostly selfless enthusiasm...as brands and marketers begin vlogging, it's important to recognize the communal aspects of this new media.

WOMBAT: Project Complete

We have built a more permanent home for the WOMBAT interviews, complete with short descriptions and links to interviewee's sites, books,etc. Let me know if you'd like anything else attached or built in. The site can be found here:

the word on word-of-mouth

WOMBAT: Why WOMMA?

An introduction to what makes WOMMA and WOMMA events so great.
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WOMBAT: Pete's Endorsement

Pete Blackshaw making the case...
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NYT covers WOMBAT conference

And they do a pretty good job... check it out. (From today's edition)

WOMBAT: Welcome to Orlando

Featuring George Silverman and Andy Sernovitz...
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WOMBAT: Paul Rand, Ketchum

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WOMBAT: Mark Kingdon, Organic

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WOMBAT: Steve Friedman, Weblogs

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WOMBAT: Bob Garfield, AdAge

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WOMBAT: Jamie Tedford, Arnold Worldwide

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WOMBAT: Laurie Weisberg, Informative

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WOMBAT: Ted Wright, Liquid Intelligence

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WOMBAT: Pete Blackshaw, Intelliseek

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WOMBAT: Douglas Atkin, Culting of Brands

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And check out Douglas's book The Culting of Brands.

WOMBAT: David Fletcher, MediaLab UK

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WOMBAT: John Moore, Brand Autopsy

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WOMBAT: Steve Rubel, Micropersuasion

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Now if only the content didn't stink...

BMW is vidcasting, and it's all totally corporate bs. But if they maintain a real production schedule, they'll get into some good stuff soon. Where's the ice racing? The 2002 fanatics? oh yes, it will come... I hope. CHECK IT OUT HERE

iPod Video instructions...awesome.

All you ever need to know as a new video iPod user (and what other kind is there?) Check out this awesome link from Plasticbugs. Warning! This link contains a ton of really great info. Check it out just to see the possibilities. Hook iPod into your TiVo! Download from Bit Torrent! Thanks to micropersuasion.

Nickilosh SPLAT!

NICKILOSH PABST: new material from Nickilosh.com...the return of the Pabst Blue Ninja.
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PUMA: california perception

From our series on the PUMA california (done under the name obtainium.tv in 2004). This classic shoe needed to be set up with the cred that comes from exploring abandoned property... (see infiltration.org for more on that)
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