WOM word tag:blogger.com,1999:blog-21546616 2006-04-08T16:47:53Z Blogger
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 true owen 2006-04-08T09:42:00-07:00 2006-04-08T16:47:53Z 2006-04-08T16:44:09Z tag:blogger.com,1999:blog-21546616.post-114451464983941765 Eric Rice, Audioblog
Eric Rice interviewed by Michael Geoghegan of Willnick Productions, captured at the New Communications Forum in Palo Alto, March 2006. Thoughts on the evolution of Podcasting, and why aren't more business there (here) yet?
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 false owen 2006-04-08T09:40:00-07:00 2006-04-08T16:44:56Z 2006-04-08T16:41:43Z tag:blogger.com,1999:blog-21546616.post-114451450360147222 Josh Hallett, Hyku
Josh Hallett of Hyku is a social media consultant whose clients include old media (The Florida Sentinel) and new (Micropersuasion.com). Here he discusses online engagement and the role blogs play. (Taped at WOMMA's wombat conference)
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 false owen 2006-02-26T21:48:00-08:00 2006-02-27T20:35:45Z 2006-02-27T05:49:24Z tag:blogger.com,1999:blog-21546616.post-114101936499247953 Piers Fawkes, PSFK
Future Marketing Summit, NYC Feb 2006: Piers Fawkes of psfk.com talks about web publishing and plans for his new fashion site.
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 false owen 2006-02-26T21:47:00-08:00 2006-02-27T20:36:17Z 2006-02-27T05:47:53Z tag:blogger.com,1999:blog-21546616.post-114101927356458823 Alex Bogusky, CP+B
Future Marketing Summit, NYC Feb 2006: Alex Bogusky of CP+B on what makes brands relevant, and his take on the future.
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 false owen 2006-02-26T21:45:00-08:00 2006-02-27T20:36:34Z 2006-02-27T05:46:39Z tag:blogger.com,1999:blog-21546616.post-114101919966777258 Benjamin Palmer, Barbarian Group
Future Marketing Summit, NYC Feb 2006: Benjamin Palmer of Barbarian Group makes web things such as Subservient Chicken. Here's his take on viral video.
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 false owen 2006-02-26T21:44:00-08:00 2006-02-27T20:36:56Z 2006-02-27T05:45:00Z tag:blogger.com,1999:blog-21546616.post-114101910095020287 Charles Rosen, Amalgamated
Future Marketing Summit, NYC Feb 2006: Charles Rosen, CEO of Amalgamated on brand communications.
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 false owen 2006-02-26T21:42:00-08:00 2006-02-27T20:37:19Z 2006-02-27T05:43:45Z tag:blogger.com,1999:blog-21546616.post-114101902542967680 Paul Woolmington, Naked NY
Future Marketing Summit, NYC Feb 2006: Paul Woolmington discusses moving Naked to NY, and what it means to have no vested interests.
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 false owen 2006-01-26T12:33:00-08:00 2006-02-27T02:08:06Z 2006-01-26T20:37:41Z tag:blogger.com,1999:blog-21546616.post-113830786159540024 Why WOMMA?
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We asked a few people about WOMMA and WOMMA events. Here's what they said. (Including quotes from Laurent Flores and Nigel Roth, event sponsors from CRM Metrix.
 false owen 2006-01-26T12:30:00-08:00 2006-02-27T02:08:57Z 2006-01-26T20:33:00Z tag:blogger.com,1999:blog-21546616.post-113830758065813972 Welcome to Orlando
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Welcome to Orlando Florida, host to WOMMA's WOMBAT conference 2006. George Silverman of Market Navigation shows off one of his tricks and tells us why word-of-mouth marketing is like magic; Andy Sernovitz (WOMMA's CEO) describes the growth of WOMMA and the appeal of the WOM industry.
 false owen 2006-01-26T12:17:00-08:00 2006-01-30T01:47:37Z 2006-01-26T20:22:51Z tag:blogger.com,1999:blog-21546616.post-113830697121429790 Paul Rand, Ketchum Communications
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Paul Rand of Ketchum has recently launched a new practice called Ketchum Personalized Media which focuses on blogging, podcasting, rss, mobile, etc. Here Paul talks about the new practice, and the changing role of the PR industry.
 false owen 2006-01-26T12:12:00-08:00 2006-01-27T22:13:18Z 2006-01-26T20:17:04Z tag:blogger.com,1999:blog-21546616.post-113830662465660499 Mark Kingdon, Organic
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Mark Kingdon of Organic talks about what makes for "exceptional experience" with brands, and also about the power of video to connect with audiences. (Organic maintains a very interesting blog called three minds which they use as a platform to experiment with new technologies and methods. Any Organic employee can post.)
 false owen 2006-01-26T12:05:00-08:00 2006-01-30T01:48:06Z 2006-01-26T20:11:50Z tag:blogger.com,1999:blog-21546616.post-113830631078010605 Steve Friedman, Weblogs Inc.
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Steve Friedman of Weblogs Inc. on the business of blogging and integrating marketing with blogs. Volvo is about to start videoblogging with them...
 false owen 2006-01-26T12:01:00-08:00 2006-01-26T20:40:35Z 2006-01-26T20:05:37Z tag:blogger.com,1999:blog-21546616.post-113830593758322058 Bob Garfield, Advertising Age
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Bob Garfield, noted ad critic and author, talks about WOMMA as an organization and WOMM as an industry.
 false owen 2006-01-26T11:58:00-08:00 2006-01-26T20:40:51Z 2006-01-26T20:00:52Z tag:blogger.com,1999:blog-21546616.post-113830565296491910 Jamie Tedford, Arnold Worldwide
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Jamie Tedford of Arnold Worldwide speaks about the challenges of creating content in a new media world, and of the interplay between advertising and WOM.
 false owen 2006-01-26T10:06:00-08:00 2006-01-26T18:15:33Z 2006-01-26T18:11:03Z tag:blogger.com,1999:blog-21546616.post-113829906317748350 Laurie Weisberg, Informative
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Laurie Weisberg describes Informative's work building customer communities for brands such as LEGO, and how co-creation can result in fabulous products. (Did you see the cover of the Feb. '06 WIRED? All about LEGO...)
 false owen 2006-01-26T10:03:00-08:00 2006-01-26T18:06:14Z 2006-01-26T18:06:14Z tag:blogger.com,1999:blog-21546616.post-113829877462633000 Ted Wright, Liquid Intelligence
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Ted Wright of Liquid Intelligence on how his company uses the power of WOM storytelling in the beverage industry, and how WOM synchs up with advertising.
 false owen 2006-01-26T10:00:00-08:00 2006-01-26T18:03:19Z 2006-01-26T18:03:19Z tag:blogger.com,1999:blog-21546616.post-113829859908960866 Pete Blackshaw, Intelliseek
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WOMMA co-founder Pete Blackshaw of Intelliseek coined the term consumer-generated media, or CGM. Here he describes CGM2 (multi-media) and the impact it is having on advertising and marketing.
 false owen 2006-01-26T09:55:00-08:00 2006-01-26T17:59:57Z 2006-01-26T17:59:57Z tag:blogger.com,1999:blog-21546616.post-113829839750797622 Douglas Atkin, The Culting of Brands
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Douglas Atkin of merkley + partners describes some of the research in his book The Culting of Brands, and how his client BMW Motorcycles is heading in a new direction.
 false owen 2006-01-26T09:48:00-08:00 2006-01-26T18:13:24Z 2006-01-26T17:54:53Z tag:blogger.com,1999:blog-21546616.post-113829809334066810 David Fletcher, MediaLab UK
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David Fletcher of MediaLab UK talks about WOM as a media vehicle and the psychology of online behavior and empowered consumers.
 false owen 2006-01-26T09:39:00-08:00 2006-01-26T18:12:38Z 2006-01-26T17:48:06Z tag:blogger.com,1999:blog-21546616.post-113829768611077847 John Moore, Brand Autopsy
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John Moore of Brand Autopsy discusses WOMBAT keynote speaker Don Pepper's book Return on Customer and how how his own experience behind the counter as a barista at Starbucks influences his thinking about new marketing programs.
 false owen 2006-01-26T09:30:00-08:00 2006-01-26T18:13:00Z 2006-01-26T17:39:24Z tag:blogger.com,1999:blog-21546616.post-113829716422590670 Steve Rubel, Micropersuasion
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Steve Rubel of Micropersuasion discusses Cooper Katz's blogging efforts, notably Vespaway.com
false owen 2006-01-26T09:01:00-08:00 2006-01-26T17:05:05Z 2006-01-26T17:05:05Z tag:blogger.com,1999:blog-21546616.post-113829510598379260 And in closing...
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And in closing, Pete Blackshaw makes the case for joining WOMMA.
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