Schlitz Revival: Our time has come.

Last week AdAge wrote a bit about the possibility of a Schlitz revival. Wow. As many of you know, Schlitz is one of our prime motivators here at coBRANDiT. Our first pieces were about Schlitz. It seems that parent company Pabst is ready to start doing something with this classic brand, and we hereby offer our services. What's your Schlitz-uation? (The story in Adage requires a subscription, here's a link to mention in Brandnoise.)