Pete Blackshaw, Intelliseek
WOMMA co-founder Pete Blackshaw of Intelliseek coined the term consumer-generated media, or CGM. Here he describes CGM2 (multi-media) and the impact it is having on advertising and marketing.
WOMMA co-founder Pete Blackshaw of Intelliseek coined the term consumer-generated media, or CGM. Here he describes CGM2 (multi-media) and the impact it is having on advertising and marketing.
These interviews were conducted at the Word-of-Mouth Marketing Association's Word-of-Mouth Basic Training Conference in Orlando Florida, January 2006.
coBRANDiT attended the conference as official videobloggers; we would like to thank WOMMA for it's help and support in the coordination and production of this series.
To visit the WOMMA site, click here.
For more information about coBRANDiT, click here or
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