Douglas Atkin, The Culting of Brands
Douglas Atkin of merkley + partners describes some of the research in his book The Culting of Brands, and how his client BMW Motorcycles is heading in a new direction.
Douglas Atkin of merkley + partners describes some of the research in his book The Culting of Brands, and how his client BMW Motorcycles is heading in a new direction.
These interviews were conducted at the Word-of-Mouth Marketing Association's Word-of-Mouth Basic Training Conference in Orlando Florida, January 2006.
coBRANDiT attended the conference as official videobloggers; we would like to thank WOMMA for it's help and support in the coordination and production of this series.
To visit the WOMMA site, click here.
For more information about coBRANDiT, click here or
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