David Fletcher, MediaLab UK
David Fletcher of MediaLab UK talks about WOM as a media vehicle and the psychology of online behavior and empowered consumers.
David Fletcher of MediaLab UK talks about WOM as a media vehicle and the psychology of online behavior and empowered consumers.
These interviews were conducted at the Word-of-Mouth Marketing Association's Word-of-Mouth Basic Training Conference in Orlando Florida, January 2006.
coBRANDiT attended the conference as official videobloggers; we would like to thank WOMMA for it's help and support in the coordination and production of this series.
To visit the WOMMA site, click here.
For more information about coBRANDiT, click here or
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